The Group Effect

The group effect refers to how individuals’ behaviors, attitudes, or decisions are influenced by the presence, opinions, or actions of a group they are part of. People may adjust their actions to fit in, gain approval, or align with group norms. This phenomenon can lead to changes such as increased conformity, cooperative behavior, or sometimes even risky actions, depending on the group’s influence. It highlights how social dynamics can shape individual choices, often making people act differently than they would on their own.