The Grounded Theory Method

Grounded Theory Method is a research approach that helps scholars develop new theories directly from data they collect, such as interviews or observations. Instead of starting with a hypothesis, researchers gather information, analyze it to identify patterns or themes, and then build a theory that explains what they've found. This iterative process continues until the theory accurately reflects the data. It’s commonly used in social sciences to understand complex human behaviors and experiences in a way that remains rooted in real-world evidence.