The Green Rush

The Green Rush refers to the rapid growth and investment in the legal cannabis industry, similar to a gold rush. Following legalization in various regions, entrepreneurs, businesses, and investors poured money into cultivating, manufacturing, and selling marijuana. This surge created new economic opportunities and challenges, transforming cannabis into a sizable market. The term highlights the wave of enthusiasm and activity driven by changing laws and consumer demand, fueling innovation and job creation, but also raising concerns about regulation, social impact, and market sustainability.