The Good-to-Great Project

The Good-to-Great Project is a research initiative that studied companies which made a remarkable leap from being ordinary to achieving extraordinary long-term success. It identifies key factors—such as disciplined leadership, a clear understanding of what the company can be the best at, and fostering a culture of discipline—that contribute to sustained excellence. The project aims to provide organizations with insights on how to transition from mediocrity to greatness by focusing on strategic priorities, maintaining consistency, and making disciplined decisions, ultimately helping companies improve performance and achieve lasting success.