the Gerd Gigerenzer

Gerd Gigerenzer is a psychologist known for studying decision-making and how people make choices in real-world situations. He emphasizes that intuition and simple heuristics—mental shortcuts—can often lead to effective and efficient decisions, especially when time or information is limited. Instead of relying solely on complex analysis, Gigerenzer shows that "less can be more," highlighting how practical judgment works in everyday life. His work encourages trusting gut feelings and straightforward strategies when appropriate, recognizing that human intuition is a valuable tool for navigating complex decisions.