The General Social Survey (GSS)

The General Social Survey (GSS) is a long-running research project that collects data on American adults’ attitudes, behaviors, and social trends. Conducted since 1972, it surveys topics like politics, religion, family, and values to understand how society changes over time. The GSS uses carefully designed questionnaires to gather representative, reliable information, which researchers, policymakers, and students analyze to gain insights into social issues and public opinion. It provides a valuable snapshot of American life and helps track shifts in social attitudes across decades.