The Game Engagement Model

The Game Engagement Model is a framework that explains why people are drawn to playing games. It focuses on three key factors: beauty (visual and audio appeal), challenge (the difficulty level that keeps players motivated), and narrative (the story or meaning that makes the game engaging). When these elements are well balanced, players experience immersion and satisfaction, encouraging them to keep playing. The model helps designers create games that effectively capture and hold players' interest by aligning visual design, gameplay difficulty, and storytelling.