The Frame Analysis

Frame analysis is a way of understanding how people interpret and present information by focusing on how issues are "framed" or structured in communication. It looks at the language, images, and themes used to shape perceptions and influence opinions. Essentially, it studies how the way a message is presented can influence what people think about an issue, highlighting the importance of context, perspectives, and the emphasis placed on certain aspects over others. This helps us see how narratives are constructed and how they persuade audiences or shape public understanding.