The Frame

"The Frame" is a psychological concept that refers to how our perspective influences our understanding of a situation. It involves the context or lens through which we interpret information, shaping our perceptions and reactions. By framing a message differently, you can influence how others perceive it—highlighting certain aspects while downplaying others. Essentially, framing guides the way we see and respond to events or choices, acting as a mental filter that affects decision-making and attitudes. Recognizing framing helps us understand diverse viewpoints and communicate more effectively.