The Four Ps (Marketing Mix)

The Four Ps of the marketing mix are key factors a business controls to effectively sell its product or service. They include Product (what you’re offering), Price (how much it costs), Place (where or how it’s sold), and Promotion (how you tell people about it). Together, these elements help a business meet customer needs, stand out from competitors, and achieve sales goals. Adjusting each P ensures a balanced strategy that appeals to the target audience and maximizes success in the marketplace.