The Four P's of Marketing

The Four P's of Marketing—Product, Price, Place, and Promotion—are key elements to successfully sell a product or service. "Product" refers to what's being offered, including its features and benefits. "Price" is how much customers pay, balancing value and profit. "Place" involves where and how the product is distributed and sold, ensuring it reaches the target audience. "Promotion" encompasses the tactics used to inform and persuade potential buyers, such as advertising and sales efforts. Together, these elements help businesses meet customer needs while achieving their sales and growth objectives.