The Four Actions Framework

The Four Actions Framework is a strategic tool used to create value by challenging industry standards. It asks four questions: Which factors should be eliminated because they no longer add value? Which should be reduced below industry standards? Which should be raised above industry norms? and Which new factors or innovations should be created to deliver additional value? By applying these questions, businesses can develop a unique value curve, helping them stand out from competitors and reimagine their products or services to better meet customer needs.