"The Force" (Volkswagen ad)

"The Force" is a Volkswagen advertisement featuring a young boy dressed as a Star Wars character, attempting to use "the Force" to manipulate objects around him. Throughout the commercial, he tries various "force" powers, but initially has little success. However, when he wears a Volkswagen Darth Vader mask and sits in a VW Passat, the car's remote start feature activates, making it seem as if he has used the Force. The ad cleverly combines humor and pop culture, highlighting the car's key feature—its remote starting capability—while resonating emotionally through the boy’s imaginative effort.