Image for the Foot-in-the-Door Technique

the Foot-in-the-Door Technique

The Foot-in-the-Door Technique is a psychological strategy where someone initially makes a small request to gain compliance. Once the person agrees, they are more likely to agree to a larger, related request later. This works because people tend to see themselves consistently with their previous actions, making them more comfortable with larger requests that align with their earlier behavior. For example, if someone first asks to sign a petition, they may later be more willing to donate money or participate in a larger campaign. This technique leverages consistency and commitment to influence behavior.