"The Fold"

"The Fold" refers to the boundary on a webpage that viewers see without scrolling. When a webpage loads, only the content above this invisible line is immediately visible; anything below requires the user to scroll down to see. Originally tied to print newspapers, where the top half of the front page was visible on newsstands, the term now helps designers consider how to prioritize important information at the top to capture attention quickly. In web design, understanding "the fold" ensures essential content and calls-to-action are immediately accessible, enhancing user engagement and experience.