The Flower Council of Holland

The Flower Council of Holland is a marketing organization that promotes Dutch flowers and plants worldwide. It supports flower growers, breeders, and sellers by developing campaigns to boost sales and public appreciation for Dutch horticulture. Through branding, advertising, and events, it aims to highlight the quality, diversity, and sustainability of Dutch floral products, ensuring they remain appealing and competitive globally. The council also provides information to consumers and industry partners, helping to maintain Holland’s reputation as a leading leader in flower and plant innovation and trade.