The Festival Economy (book)

"The Festival Economy" explores how festivals have evolved into significant economic drivers, impacting local, national, and global markets. It examines various types of festivals—cultural, music, food, and more—and their role in promoting tourism, community engagement, and creativity. The book highlights the economic benefits they bring, such as job creation and local business support, while also addressing challenges like sustainability and inclusivity. Overall, it provides insights into how festivals shape social interactions and contribute to the modern economy, emphasizing their importance beyond mere entertainment.