The Fair Trade Towns campaign

The Fair Trade Towns campaign is a global movement encouraging communities to support fair trade principles. Towns and cities commit to raising awareness about ethically sourced products, promoting fair wages and sustainable farming practices. To achieve certification, communities typically meet criteria such as connected local businesses, schools, and organizations that promote fair trade. The goal is to empower consumers to make informed, ethical purchasing decisions that improve conditions for farmers and workers worldwide. Ultimately, it fosters social and economic justice by creating a demand for fair trade goods within local communities.