The Extended Fishbein Model

The Extended Fishbein Model is a psychological tool used to understand and predict people's attitudes towards a product, idea, or behavior. It suggests that our attitude is shaped by our beliefs about what the product or idea is like and how important those beliefs are to us. The model also considers external factors like social influences and personal motivations. By analyzing these components, marketers or researchers can better understand consumer preferences and develop strategies to influence attitudes effectively. Ultimately, it helps explain how various beliefs and influences combine to form overall opinions and decisions.