"The Experience Economy: Work is Theater & Every Business a Stage"

"The Experience Economy: Work is Theater & Every Business a Stage" suggests that businesses create memorable experiences for customers, much like a theatrical performance. Instead of just selling products or services, companies craft engaging environments and interactions that evoke emotions and connections. This approach enhances customer loyalty and differentiation in a competitive market. Essentially, businesses become performers on a stage, carefully designing every aspect of the customer journey to leave a lasting impression, turning routine transactions into meaningful experiences that resonate beyond the product itself.