“The Experience Economy” (by B. Joseph Pine II and James H. Gilmore)

"The Experience Economy," by Pine and Gilmore, describes a shift where businesses focus on creating memorable experiences for customers, rather than just selling products or services. In this model, companies intentionally design immersive and engaging interactions that evoke emotions, leaving lasting impressions. This approach adds value beyond the physical product, encouraging customer loyalty and differentiation in a competitive market. Essentially, businesses become providers of meaningful moments, turning routine transactions into personalized events that customers cherish and remember.