the Ericsson Model

The Ericsson Model is a framework used to understand how organizations adopt and implement new technologies over time. It illustrates that technology adoption follows an S-shaped curve, starting slowly as innovators test it, then accelerating as the early and mainstream adopters embrace it, before leveling off as the market becomes saturated. This model helps organizations plan their strategies by recognizing different adopter groups and the importance of timing in technology diffusion. Essentially, it shows that widespread adoption is a gradual process influenced by social dynamics, perceived benefits, and market readiness.