The Engagement Pyramid

The Engagement Pyramid is a model illustrating how audiences interact with content or brands, starting from basic awareness at the bottom and progressing to deep advocacy at the top. It shows that most people are aware of something but only a smaller portion actively engage, share, or become loyal supporters. As individuals move up the pyramid, their level of involvement increases, leading to stronger relationships and advocacy. This framework helps organizations understand and nurture different engagement levels, ultimately aiming to turn casual observers into passionate advocates who promote the brand or message.