The Engagement Economy

The Engagement Economy describes a shift where businesses focus on building meaningful relationships with customers through active interactions, rather than just selling products. By creating ongoing connections—such as personalized experiences, content, or community involvement—companies foster loyalty and advocacy. This approach recognizes that engaged customers are more likely to spend, recommend, and stay loyal, ultimately driving long-term success. In essence, the Engagement Economy emphasizes valuing how consumers connect and participate, turning passive transactions into active, lasting relationships.