The Emergent Strategy

Emergent strategy refers to a flexible approach to achieving goals, where plans evolve naturally based on real-world experiences and changing circumstances. Instead of sticking strictly to a fixed plan, organizations listen and adapt as new information and opportunities arise, allowing strategies to emerge organically. This method recognizes that not all outcomes can be predicted upfront and values learning from ongoing operations to guide future actions, making strategies more resilient and responsive to the complex, unpredictable environment in which organizations operate.