The Ellen MacArthur Foundation's Framework

The Ellen MacArthur Foundation's Framework promotes a circular economy, where resources are kept in use longer through recycling, reusing, and designing products for easier repair or recycling. Instead of a linear "take-make-waste" approach, it emphasizes designing out waste, maintaining value, and regenerating natural systems. This approach aims to create sustainable growth by minimizing environmental impact, conserving resources, and fostering innovation within closed-loop systems, ultimately leading to a more resilient and sustainable economy that benefits businesses, society, and the planet.