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The Ecology of Commerce

*The Ecology of Commerce*, byPaul Hawken, discusses how traditional business practices often harm the environment and society. It advocates for a shift toward sustainable commerce that respects natural resources, reduces waste, and promotes social responsibility. Hawken emphasizes that businesses can be profitable while also caring for the planet by designing products and systems that are environmentally friendly and economically viable. This approach fosters a healthier planet and equitable growth, illustrating that environmental health and business success are interconnected rather than opposing forces.