The Duke Behavioral Economics Lab

The Duke Behavioral Economics Lab at Duke University studies how people make decisions, especially the ways they sometimes behave irrationally or unpredictably. Using experiments and data analysis, the lab explores topics like consumer choice, financial behavior, and social interactions. Its goal is to better understand human decision-making processes, which can inform policies, improve business strategies, and address societal challenges. The research combines insights from psychology and economics to reveal the underlying factors that influence behavior, helping to develop ways to encourage better decision-making for individuals and communities.