"The DNA of Quality" (book)

"The DNA of Quality" by David Garvin explores the fundamental principles that make an organization excel in quality management. It examines how quality is embedded in a company's culture, processes, and leadership—similar to how DNA governs biological traits. The book highlights key elements such as customer focus, continuous improvement, employee involvement, and data-driven decision making. Garvin demonstrates that quality isn't just about products, but about the entire organization’s mindset and practices. Essentially, it shows how companies can develop a "genetic code" for consistent excellence, aligning everyone’s efforts towards delivering superior value.