The Direct Marketing Code of Practice

The Direct Marketing Code of Practice sets ethical standards for companies when contacting consumers through methods like emails, phone calls, or mail. It emphasizes respecting individuals’ privacy, providing clear and honest information about products or services, and honoring requests to opt out of future marketing. The aim is to ensure marketing efforts are fair, transparent, and respectful, helping consumers maintain trust and control over how their personal details are used. Overall, it promotes responsible marketing practices that benefit both businesses and consumers.