The Dignity in Dying Campaign

The Dignity in Dying campaign advocates for individuals to have control over their end-of-life choices, including the option of assisted dying where lawful. It seeks to ensure that people can make compassionate decisions about their own death, respecting personal autonomy and reducing suffering. The campaign aims to promote legal reforms, improve palliative care, and foster societal acceptance of individuals’ rights to die with dignity, emphasizing compassion, respect, and individual choice during life’s final chapter.