The Diffusion of Innovations (book)

"The Diffusion of Innovations" by Everett Rogers explains how new ideas, technologies, or products spread through societies and groups over time. It describes the process by which some people adopt innovations earlier than others, categorized as innovators, early adopters, early majority, late majority, and laggards. The book explores factors that influence adoption, such as communication channels, social systems, and perceived benefits. Understanding these patterns helps organizations improve the introduction of new ideas and technologies, ensuring they reach a wider audience efficiently. Ultimately, it provides a framework for predicting and guiding how innovations gain acceptance.