The Diffusion Group

The Diffusion Group (TDG) is a research and advisory firm that analyzes how new media technologies and entertainment services—like streaming, apps, and digital devices—spread and are adopted by consumers. They study trends, behaviors, and market shifts to help companies understand how and when audiences transition to new digital experiences. Essentially, TDG provides insights into the evolving landscape of media consumption, guiding businesses to make informed decisions about product development, marketing, and strategy in the rapidly changing digital environment.