the Destination Management Organization (DMO)

A Destination Management Organization (DMO) is a group that promotes a specific location—like a city or region—to attract visitors. They work to enhance the area's reputation, provide information to tourists, and coordinate activities to ensure visitors have a positive experience. DMOs collaborate with local businesses, government, and attractions to develop marketing strategies, organize events, and improve infrastructure. Their goal is to boost tourism in a way that benefits the community economically, culturally, and environmentally, making the destination more appealing and accessible to visitors.