The Destination Lifecycle Model

The Destination Lifecycle Model describes how tourist destinations evolve over time through different stages. It starts with exploration, where few travelers visit, then moves to growth as popularity increases. Next is maturity, when visitor numbers peak and the destination is well-developed. Eventually, it may enter decline if interest wanes, leading to potential revitalization or downgrade. This model helps planners understand where a destination stands in its development and guides strategies for sustainable growth, marketing, and managing seasonality or changes to maintain its appeal and economic benefits over the long term.