The Destination Life Cycle Theory

The Destination Life Cycle Theory explains how tourist destinations develop and change over time. It suggests that destinations go through stages starting from discovery, where a few visitors arrive, then growth as popularity increases. Next is maturity, when the destination becomes well-known but may face overcrowding. Afterward, decline can occur if the area loses appeal or becomes overused, leading to revitalization or decline phases. Understanding this cycle helps tourism managers plan for sustainable growth, maintain attractions, and avoid over-tourism, ensuring the destination remains appealing and viable over the long term.