the Design Value Index

The Design Value Index is a measurement used to evaluate companies that prioritize innovative and well-designed products, services, and customer experiences. It assesses how effectively these companies deliver value through thoughtful, user-centric design, which can lead to better performance and growth. Essentially, it helps investors identify businesses that focus on designing things well, leading to stronger brand loyalty and long-term success, rather than just focusing on financial metrics alone. In short, the index highlights the importance of good design as a key driver of a company's overall value and competitive advantage.