The Design Management Institute

The Design Management Institute (DMI) is a professional organization dedicated to advancing the strategic use of design in business. It connects designers, managers, and organizations to promote innovative, sustainable, and effective design practices that enhance brand value and competitive advantage. DMI offers resources, research, and events to help members integrate design thinking into organizational strategies, fostering collaboration between creative and business teams to achieve better outcomes. Essentially, it champions the role of design as a crucial driver of business success and growth.