The Demand Driven Institute

The Demand Driven Institute is an organization that promotes a production approach called Demand Driven Manufacturing (DDM). This method focuses on synchronizing manufacturing processes directly with real customer demand, rather than relying solely on forecasts. By aligning production closely with actual sales, companies can reduce waste, improve flow, and respond more quickly to market needs. The Institute provides education, research, and certification to help businesses adopt these principles, aiming to make supply chains more efficient, flexible, and customer-focused—ultimately leading to better performance and profitability.