The Deficit Model

The Deficit Model suggests that public disagreements or misunderstandings about science and technology occur because people lack the necessary knowledge or information. According to this view, if experts simply share more facts and details, people will understand better and accept scientific ideas more readily. However, this model assumes that poor understanding is the main barrier, overlooking other factors like values, trust, or cultural beliefs that influence opinions. In reality, communication is more effective when it considers these broader social and emotional factors, not just providing more information.