The Datafication of Society

The datafication of society refers to the process of transforming various aspects of our lives—such as communication, shopping, health, and behavior—into digital data that can be collected, analyzed, and used. This shift enables companies, governments, and organizations to better understand patterns, make decisions, and personalize experiences. While it offers benefits like improved services, it also raises concerns about privacy, security, and the potential for data to be exploited. Overall, datafication signifies how our daily activities are increasingly quantified and integrated into a digital framework, shaping modern social, economic, and political interactions.