The Daniel Kahneman (psychologist)

Daniel Kahneman is a renowned psychologist best known for his work on decision-making and human judgment. He studied how people think, often relying on intuition rather than logic, which can lead to biases and errors. His research reveals that our brains use mental shortcuts, called heuristics, that sometimes cause us to misjudge risks and rewards. Kahneman's insights help explain why we make predictable mistakes in choices, influencing fields like economics, psychology, and policy. His work earned him the Nobel Prize in Economic Sciences, highlighting the importance of understanding human thought processes in real-world decision-making.