The Cutlip & Center Model

The Cutlip & Center Model is a framework used in public relations to understand how organizations communicate with their audiences. It highlights three main components: the organization (or communicator), the public (audience), and the communication channels connecting them. The model emphasizes that effective public relations involves strategic messaging tailored to the audience, delivered through appropriate channels, and aimed at building understanding and positive relationships. It underscores that communication is a two-way process, involving not just sending messages but also listening and responding to feedback to foster trust and engagement.