The Cultural Logic of Media Convergence

The cultural logic of media convergence refers to how different forms of media—like TV, internet, social media, and print—are merging and influencing each other. This process changes how content is created, shared, and experienced, making it more interactive and accessible across platforms. It reflects a shift from separate media industries to integrated experiences where audiences can seamlessly switch between media types, shaping culture, communication, and society in a more interconnected and dynamic way.