The Cultural Cognition Project

The Cultural Cognition Project examines how people's cultural values and group identities influence their perceptions of risk and facts. It explores why individuals often interpret information differently based on their social backgrounds, leading to polarized opinions on issues like climate change or public health. By understanding these psychological and social factors, the project aims to improve communication, promote constructive dialogue, and help policymakers craft messages that resonate across diverse communities. Overall, it highlights that our cultural identities shape how we process information, often more than the facts themselves.