The Cultivation Differential

The Cultivation Differential refers to the difference in perceptions and behaviors between those who consume more media—such as television—regularly and those who consume less. Research shows that frequent viewers tend to develop views that mirror the often dramatic or exaggerated portrayals seen on screen, leading them to perceive the world as more dangerous and violent than it may actually be. Essentially, heavy media consumption can shape beliefs and attitudes, making individuals' perspectives of reality differ based on how much media they consume.