The Cult of the Personality

The Cult of Personality refers to the phenomenon where a leader cultivates an exaggerated, often idealized image to generate intense admiration and loyalty among followers. This is usually achieved through propaganda, media control, and symbolic gestures, creating a perception of unparalleled greatness or infallibility. Such a leader’s personal image becomes central to the identity and unity of the movement or nation, sometimes leading followers to overlook flaws or criticism. While it can unify a group, it also risks fostering authoritarianism by elevating individual authority above institutional or democratic checks.