The Crowd: A Study of the Popular Mind (book)

*The Crowd: A Study of the Popular Mind* by Gustave Le Bon explores how individuals behave differently when part of a crowd. He argues that people in crowds often lose their personal identity and become more suggestible, emotional, and less rational. This collective behavior can lead to the spread of ideas, trends, and movements rapidly, often driven by subconscious influences rather than logic. The book explains how crowd psychology impacts society, politics, and history, highlighting both the power and unpredictability of collective human behavior.