The Creative Class (by Richard Florida)

The Creative Class, by Richard Florida, refers to a group of people whose work involves creating new ideas, technology, and culture—such as artists, engineers, scientists, and designers. Florida argues that these individuals drive economic growth and innovation. They tend to prefer vibrant, diverse cities with good amenities, amenities, and a tolerant social environment. Cities attracting the Creative Class often see higher prosperity because these professionals are willing to work, live, and invest there, making themselves central to modern economic development and urban revitalization.