The Copy

"The Copy" refers to the written content used in marketing and advertising to communicate a brand’s message. Its purpose is to inform, persuade, and motivate the audience to take a specific action, such as making a purchase or signing up. Good copy is clear, engaging, and tailored to resonate with its target audience. It appears in various formats like website text, ads, emails, and social media posts. Effective copy enhances brand recognition, builds trust, and drives sales by compelling readers with the right words at the right time.